It’s The Pretty That Counts

By: Beth Ferester & Company | Published 04/03/2019


Haven’t you always heard the three most important things in buying a home are location, location, location? Those “three things’ are definitely important. However, after 37 years in the business, I can tell you what is most important . I call it “The Pretty.” If you go to the bakery anxious for a special treat, look at the selection, and see an amazing, barely tan, French croissant, wouldn’t you choose it over a stale-looking doughnut? Of course you would! I would probably go one further and have a lovely chocolate croissant. Spring is the time of year when homes start coming on the market because sellers want to have their lawns looking great and everything in perfect order – or at least sellers who want to sell. The real savvy sellers have updated their homes if they have been in the home five years or more. All they have to do is clean out closets, cabinets, and drawers, mulch and spruce up the yard, and they are ready.... to continue reading please go to

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