We see videos being posted and shared on social media platforms every single day. With Facebook Live and Instagram stories growing in popularity, it’s safe to say that adding videos to your social media strategy is a good way to gain some traction online.Ready to get creative with your social media strategy? Here are some of the best practices for creating engaging video content. #ITVibesCLICK TO TWEET
The best way to make creative social media videos is to… start creating! Try out some new styles or trends that are going around, and don’t be afraid to show your audience who you are and what your brand can provide.
Try New Techniques
Social media video content is always changing in one way or another. The type of content you choose to create can be made so many different ways, which is why it’s important to explore new techniques. By trying new video formats in your content strategy, you can get a feel for what will work best for your production team and which ones appeal the most to your brand’s social channels. Try following some of the video marketing trends you see going around online.
Pro Tip: While it’s good to try new techniques, remember to have a recurring style such as color palette and font style. This way, your content is cohesive with one another and easier for followers to recognize your brand.
Put A Face To The Name
Having a familiar face in front of the camera will help to eventually build brand awareness and pull video views more easily. From YouTube videos to Instagram videos, content channels with a spokesperson or team of personalities are able to connect with their audience and gain their following.
Turn Your Videos Into Art
Oftentimes, video content that evokes some sort of emotion from the viewer is the content that goes viral. You want to make the viewer feel something when they watch your video ad so that they remember the video and how it made them feel. If your Facebook video is funny and lighthearted and gives someone a laugh while they’re scrolling through their dashboard, chances are they will tag a friend or share it to their timeline.
The best way to boost your videos on social media is to get creative with them, which means you need to start creating! The more content you practice making, the hours you put into learning and new techniques you try, the more likely you’ll be to see views and likes climb in no time.